"Fake fake fake"

I did actually like Mrs hinch at first when she cleaned! But after a few months of following her stories I saw through the hype. She is a annoying lying shopping channel. Who doesn’t care unless you buy from her. Your not allowed any opinion on her stories she posts unless it’s positive. A weird strange lady who seems to live on another planet. No wonder this morning has hired another cleaning expert.

16

"Seen the light"

Was a huge hinch fan till about a year ago till there was several inconsistencies with her stories but the thing that peed me off the most is here taking deep rests and maternity leave

From what exactly ??? As a mum of 4 who works full time I’d love to know how her life is so hard husband jobless at home 24/7 and a mum who seems attached to them she hasn’t a clue and has lost touch with who her followers are

I won’t lie I also have learned a lot about privacy for kids before I didn’t see the problem and thought people just wanted a reason to hate but it makes complete sense and I’ve gone right off any influencer or celeb who uses their kids like this make your own money weirdo

15

"Well planned and shameless"

I started following Mrs hinch when she had a few thousand followers and I was well and truly hoodwinked! I bought the sweet and innocent act I won’t lie and I feel very stupid

Transpires both her and her husband are sales people and Mrs hinch had several attempts at making it on social media. She didn’t meet her older husband like a starry eyed romance they had an affair and for someone that proclaims innocent and light I felt very silly for believing it all

Her account is now just ads, she’s a sales woman and nothing else she well and truly duped me into believing we were on a journey dealing with our anxiety when she was just wanting to find a way up the social media ladder to make money for doing nothing

I’ve now see she also happily shares gross content from her kids and I was very surprised considering she says she is a shy anxious lady but she’s quite happy to share all about her poor kids to

Also always seems to get away with not showing ads very unfair and she knows what she is doing this lady has a nasty past don’t be fooled and save your pennies

14

"Just a saleswoman"

Mrs Hinch has gone from a cleaning account who got lucky, to a constant stream of advertisements - many undeclared.

She filters photos of herself and her children, uses her children to flog anything a company will pay her to sell, and despite claiming to be ‘relatable’ is anything but. She no longer cleans, is a millionaire, her husband no longer works and hangs off her coattails and she plays a dangerous game of trying to portray herself as still being like everyone else whereas in reality she now lives a very charmed life.

Her books are awful - Penguin should be ashamed of themselves for publishing them.

Her title as one of the very worst influencers is well deserved after posting a photograph of her young child using the toilet. Would definitely steer clear of following her account or buying her overpriced range of bland goods.

14

"Dangerous vapid woman"

Promotes dangerous cleaning practices, hoarding, as well as knowingly fleeces her vulnerable follower base with undeclared advertisements and stupidly high expectations e.g. ‘Narnia cupboard’ stocked like a supermarket. Constantly seems to be competing to ‘one-up’ her ‘trolls’. Photos of her kid on the toilet plastered all over Instagram! Would have a hell of a lot more respect for her if she toned it right down, cleaned like she did when she first started, and kept her kids private lives just that - private!

14

"Disappointed is an under statement"

So disappointed with Mrs Hinch. I have gone from being a massive fan to becoming increasingly frustrated. She has lost her relatability - says what she needs to pay for her luxurious lifestyle. Sells products that are of poor quality and I just think she has lost touch with her followers who are fed up with her constant PR marketing of products that I very much doubt she uses herself!! I honestly dont think she cares about her followers anymore despite her frequent posts to prove her humbleness. Not great at all

13

"Hinch is toxic"

The hinch brand is the most toxic brand I’ve ever come across. Not just the hinch brand but her Barmy hinch army of huns. Read the only positive reviews about her. The text is cult like almost very scary that people think humans calling out the rights of children and integrity is more important than a woman they’ve never met who has told them they are mates.

Trust me she isn’t your mate! She wants to sell you sponges and p&g products because she works with them the more she can shift because of you, you line her products. If you support this woman you support child exploitation and you should be ashamed of yourself and think about your morals

13

"Nasty person"

Nastiest person on social media rite now can’t believe the U.K. is full of such naive people…… if you think she is nice you are very wrong about her… anxiety is a trick to get u to feel sorry for her she has no care for her fans and only wants to sell u her latest rubbish… the books are worse to read than biff and chip… I worked out she was a liar when she tripped up on several mistakes from book to sm…..

Her content has got worse and worse… I thought she might be a good example of a sm mum and protect her kids but she doesn’t care… simply cash cows to her…. Doesn’t respect her children… we should not be seeing her son on the loo… we should not be hearing about his melt downs this is a private life… just because she doesn’t want one doesn’t mean she can do that to him… her husband is a buffoon who doesn’t work… she makes how life is hard with her kids when her and her husband are home constantly with her mum round the corner… unreliable and she is a massive hypocrite and liar… do not like her

13

"Love her!"

I've been following Mrs Hinch's home account since she had around 20k. She's replied to me a few times and is very active with liking comments. Now she has over 4 million fans it's understandable she doesn't have the time to reply. It's been quite the journey and everytime I see her items in the shop or a display featuring her I feel very proud of our Sophie! She never asked for fame and accidentally found it while just sharing her house journey. It's really helped motivate me to clean and organise my house. She's not harming anyone and everyone is benefiting

12

"Why she clean no more??"

I don’t really follow her anymore, her content got dull and was one big haphazard advert. However I really don’t mind her.
Everyone says how she has constructed this fame she has obtained, but it takes more than someone planning to become famous to actually become famous! She hasn’t got rich from buying bot followers. People do genuinely love her, so she hasn’t manipulated the world with some sales background to become famous, she’s famous because people have chosen to follow her or buy whatever she sells and makes.

Someone said she wasn’t fat and she faked it. She actually was very big. No idea how that person who *knows her personally* would say she faked being fat. She actually really was.

I think it’s got to the point now where people just love to hate her. I’m not sure why, jealousy or something else? But even tiny things like using pastry for lunch or letting her son play with a dolls house and she gets hammered. Like wtf?! Hate on her for promoting dangerous chemical mixing in unventilated rooms or for stashing cleaning products in her garage, but pastry and dolls houses is just strange thing to troll!
I don’t like her but don’t hate her either. She was boring so I unfollowed.

9