"Very fake"

I can not believe people still follow this woman .She is nothing but a saleswoman who is making money on every single thing she puts on Instagram. Her followers are too thick to see she is using them.Also I really believe there needs to be a law against influences using their children for content. Again to make money. Those poor boys, especially the older one. His while life he has had a phone shoved in his face. Even when on the toilet.he probably thinks it's normal now but she is damaging those kids .I wish someone would do something about this for every child of inuencers.Those poor kids .no privacy whatsoever .It's so wrong.

10

"The fairytale that is a lie"

Sophie Hinchliffe is an excellent sales woman and nothing else. At a push, I would also say she is an excellent actress. Sophie has managed to convinced millions she has no idea how she came to find her influencer status despite having an extensive career in sales pre influencer fame.

Sophie has a toxic following. This is due to Sophie herself who has set her Hinch Army on anyone who dares questions her ethics and morals. These fans claim they are aunties to her children. This would be enough to take any good mother away from the influencer world, or at least take measures to protect her children.

The account is full of adverts, a lot undeclared under the guise of her “just learning” a line she often trots out when she makes yet another “‘mistake”

Books are ghost written and some are advertised as self help books when they are just note pads.

Stay away, this is a cult and nothing else.

10

"Dangerous vapid woman"

Promotes dangerous cleaning practices, hoarding, as well as knowingly fleeces her vulnerable follower base with undeclared advertisements and stupidly high expectations e.g. ‘Narnia cupboard’ stocked like a supermarket. Constantly seems to be competing to ‘one-up’ her ‘trolls’. Photos of her kid on the toilet plastered all over Instagram! Would have a hell of a lot more respect for her if she toned it right down, cleaned like she did when she first started, and kept her kids private lives just that - private!

10

"Mean Girls"

Mrs Hinch is hanging off Stacey Solomons coattails which is probably because they are cut from the same cloth though I would say Hinchliffe is the original Regina George.

Everything about this account shocks me. If this was a reported to social services and this person did not have a huge following and money, there would be concerns.

Seems to think she is above nhs advice, shown weaning both her children way before the recommended age. My children were born when they Could be weaned at this age but even I know to follow current advice and recognise my children were at more risk of all the research risks now. Gives the children inappropriate aged toys (if any, no colour stimulation to fit her aesthetic) seen putting her son in a dangerous car seat unsuitable for his age.

There is no saving grace for her. Like all mothers we make mistakes but she chooses to ignore it and leave this dangerous advice/influence out there. A woman I believe has a very narcisstic personality.

Shameless with using her children for the cute factor. Very odd lady with an even more strange following

9

"Fake"

I think this woman knows exactly what she's doing. She has suckered in her followers to believe she is their friend and cares about them. And then once she sucks them in, she keeps them feeling sorry for her by playing and anxiety card or the troll card. It's all a ploy to keep the followers onside and buying the things she is promoting.

She is supposed to be a cleaning account, though there's precious little of that these days. However a lot of the stuff she does is patently unsafe if not downright dangerous ie mixing chemicals in a toilet. All done to advertise as many products as possible with never a thought for the consequences. When she is made aware of the dangers of what she has done, she does not inform her followers that she has made a mistake, she ignores it, so that her followers carry on unsafe practices in ignorance. This is unforgivable, she, as a woman with a massive platform, has an absolute responsibility to her followers.

I also despise the way she involves her children and exploits then for her own material gain. Children are innocents, they cannot agree or disagree to being put on public view. Half the time their
poor little bodies are put on the stories in various stages of undress, it makes me shudder. It is child abuse and should be stopped until they reach an age where they can consent.

She is a money grabbing, vile creature who is most certainly not what she seems. She is who she is on Instagram merely to get the followers onside, I can't stand her. Out of all the influencers she is by far the worst.

9

"Just a saleswoman"

Mrs Hinch has gone from a cleaning account who got lucky, to a constant stream of advertisements - many undeclared.

She filters photos of herself and her children, uses her children to flog anything a company will pay her to sell, and despite claiming to be ‘relatable’ is anything but. She no longer cleans, is a millionaire, her husband no longer works and hangs off her coattails and she plays a dangerous game of trying to portray herself as still being like everyone else whereas in reality she now lives a very charmed life.

Her books are awful - Penguin should be ashamed of themselves for publishing them.

Her title as one of the very worst influencers is well deserved after posting a photograph of her young child using the toilet. Would definitely steer clear of following her account or buying her overpriced range of bland goods.

9

"Where's the cleaning?"

She's supposed to be a cleaning account, but since having children is now more parenting. Sophie had made a fortune before having children with her books of lists which fair play if someone wants to waste money on that. But it was totally not needed to start selling her children online and calling "shoppers" that lost their own children aunts of hers - she'll never meet these strangers. There really should be a law to protect children from being used for adverts online by their own parents. Giving 2 stars as there is still hope - if she stopped sharing the children and went back to cleaning she'd still be a multi millionaire.

9

"Hinch is toxic"

The hinch brand is the most toxic brand I’ve ever come across. Not just the hinch brand but her Barmy hinch army of huns. Read the only positive reviews about her. The text is cult like almost very scary that people think humans calling out the rights of children and integrity is more important than a woman they’ve never met who has told them they are mates.

Trust me she isn’t your mate! She wants to sell you sponges and p&g products because she works with them the more she can shift because of you, you line her products. If you support this woman you support child exploitation and you should be ashamed of yourself and think about your morals

8

"Well planned and shameless"

I started following Mrs hinch when she had a few thousand followers and I was well and truly hoodwinked! I bought the sweet and innocent act I won’t lie and I feel very stupid

Transpires both her and her husband are sales people and Mrs hinch had several attempts at making it on social media. She didn’t meet her older husband like a starry eyed romance they had an affair and for someone that proclaims innocent and light I felt very silly for believing it all

Her account is now just ads, she’s a sales woman and nothing else she well and truly duped me into believing we were on a journey dealing with our anxiety when she was just wanting to find a way up the social media ladder to make money for doing nothing

I’ve now see she also happily shares gross content from her kids and I was very surprised considering she says she is a shy anxious lady but she’s quite happy to share all about her poor kids to

Also always seems to get away with not showing ads very unfair and she knows what she is doing this lady has a nasty past don’t be fooled and save your pennies

8

"Compulsive Liar"

I could honestly ramble on for hours about this but I’m going to summarise it.
Mrs Hinch is a compulsive liar. She’s lied about little things and huge things. She lies to everybody, including herself, and she lies frequently. Daily.
Do not believe a single word she says.
She will manipulate anybody to get what she wants. What she wants is fame, adoration and money.

If you’re one of the people currently under her spell, please do some research. She doesn’t care about you, she isn’t your friend. All you’re doing is handing her your hard earned money while she laughs her way to the bank with bags of it in her claws.
Even if you bought her book or her clothes and you told everyone she’s lovely, it’s okay to admit you were wrong about someone. Don’t be embarrassed to change your mind. And trust me, you will.

7